As I was doing some routine tasks this morning on my computer for the online farmer's market we run (Ojai Farmstand), my mind wandered a bit, and I started reflecting on some of the deeper goals I had over 4 years ago when I started the Farmstand out of the back of my pickup with #2 peppers and tomatoes I gleaned from the organic farm at Farmer and the Cook. We've come a long way since then, but the underlying passion that gets me up every morning, and compels me to work through all the challenges of developing a rogue method of local food distribution remains the same.
In a nutshell: the proliferation of small family-run local farms, and customer networks that support them directly.
That's the goal.
It's simple, in essence. It came from this vision of society that takes all the amazing agricultural technology and innovation of the last century, AND at the same time preserves a communal-based structure that defined the American Food System as recently as the 1930s. In A Revolution Down on the Farm Paul B. Conkin describes what it was like to grow up in the 30s in Rural East Tennessee. He uses his boyhood community as an example of what the typical American community looked like from a food / farm perspective. As recently as less than one hundred years ago, it was normal to be surrounded by many family farms of various sizes, and to buy or trade a large portion of your food from them, either directly on the farm, or by supporting local shopkeepers where farmers and their families sold extra butter, eggs, fruit etc...
I don't need to tell anyone this is not the norm any longer. I am truly grateful to have technological innovations that drastically reduce farm labor, and improve quality of life (electricity being one of the main ones!). But the task of my generation is to regain cultural structures and communal ties that have been lost in the process. We don't have to become Amish to do this. I believe simply switching our food consumption habits to local farms would win us a large part of what has been lost.
When you buy from a local farm run by a family, or local individual, there are obvious economic benefits for the community. That money stays local. But that is not the greatest benefit in locally (or farmer-direct) made transactions. Every transaction has the opportunity to build relationships between the seller / buyer, and if those are kept local and/or personal, that relationship has the chance of blossoming into something more than merely a transaction. Transactions which have a personal stamp on them tend to be more conducive to understanding, gratitude and mutual support, which is easy to lose in a modern economy that transacts less personally.
I'm not saying there aren't benefits to modern economies. But let's make some distinctions here. Some things really are better massed produced and shipped far away. If our automobiles were produced by local firms, they probably could not reach the economy of scale needed to make them affordable for the average consumer. But food is different.
Food does not need to be mass produced on the same level as other commodities, and for most of history, it wasn't. In fact, it can often be better quality when it is not! Bio-intensive planting methods like the ones we use on our farm help reach micro-economies of scale that still allow us to remain embedded in our local community. I actually know many of my customers personally, and have had the privilege of helping them in times of need, and they have also done the same for me.
Food is the best commodity to produce and distribute locally, because everyone needs it, and and the factory is lying under our feet. The machinery required to grow top-quality local food is simple in comparison to an automobile factory. Any aspiring entrepreneur can start and run a successful farm on a fairly low capital investment. And if there is one product we should cultivate gratitude for, I would argue that food is a fundamental one. After all, it is what becomes flesh of our flesh and bone of our bones 3 times a day!
So, when I started the farmstand, I said to myself: “I want to see local farms thrive. Everyone in my community eats food. Let's just make it easy for them to shift their food purchases from conventional grocery stores to local farms! At least for the fresh items like produce!”
I'm not selling a new product! Everybody buys food! All I need to do is explain to people why they want to shift their food purchases from one source to another. In reality, it's a little more complex than that, but it helps to keep the perspective simple. My prayer is that every eater thinks every time he/she sits down to eat, and realizes that they are shaping community and culture with their eating and buying habits.
“Changing the Food System” sounds like a daunting task, but connecting one eater at a time with the few local famers that are still trying to stick it out (or just trying to get started, in our case!) makes it attainable. We don't have to wait for everyone to do this! Every baby step taken toward eating from local farms moves us closer to the kind of cultural fabric that held American communities together through struggles like the great depression. And generally, it was the rural communities that fared the best during the depression, because they were able to provide themselves with food.
That's the vision that keeps me going, and motivates me to expand our Online Farmstand to more families and more homes. When customers buy from us, more than half of that money goes straight to local farms. Compared to the 10% of the American food dollar that normally goes back to the farmer, that is a big difference!
If you live in our area, and want to be part of this positive communal change, I invite you to take advantage of our week-long sign-up incentive through Feb 22nd at Ojai Farmstand. The more customers we can find, the more of an impact we can make together. Come be part of the local food community! Your body will thank you, and your community will thank you. If you live elsewhere, I encourage you to join up with the thousands of other motivated folks around the country trying to rebuild communal food systems in their own localities.
We can do this, one grateful bite at a time! Bon Appetit! Cheers!